Personal branding is a creating of one’s image just like companies develop and promote their brand in order to attract customers. Personal branding is a must for all those who work in the customer service, as well as freelance entrepreneurs and professionals. It is useful for anyone, who wants to control and influence their lives, status and wealth.
Successful communication in business is crucial. Language helps us to communicate, to learn something new and to express our feelings. It creates our identity and image, shows our education, knowledge, and emotional intelligence.
By improving our language skills and growing our vocabulary, we become smarter and wiser, we can improvise better and be better speakers.
1st Workshop on 21 April 2017 2:00–5:00 p.m.
Building a Powerful Personal Brand. Facebook
Main Themes of the Workshop:
- Basic components of the personal branding
- Personal branding and E-reputation
- Ideal Facebook post
- Effective and creative language in Facebook
- The right length of the Facebook post and the choice of words
- Do’s and don’ts in Latvian language
2nd Workshop on 24 May 2017 2:00–5:00 p.m.
Building a Powerful Personal Brand. LinkedIn
Main Themes of the Workshop:
- Communication objectives
- Creating a professional profile on LinkedIn
- Most common LinkedIn networking mistakes
- Crafting an Elevator Pitch (Summary)
- Professional and effective language in LinkedIn posts and articles
3rd Workshop on 13 June 2017 2:00–5:00 p.m.
Building a Powerful Personal Brand. Networking
Main Themes of the Workshop:
- Preparation for the networking event
- Tips for successful networking
- Follow-up activities
- Language as our first impression
- Public speaking recommendations for elevator pitch
Venue: Hotel Neiburgs (conference room Amaryllis), Old Town, Jauniela 25/27
N.B. Workshops will be held in Latvian.
Fees:
Combined non-refundable ticket for all three workshops (available until 3 April) – 50 EUR + VAT
One workshop (Facebook/LinkedIn/Networking) – 60 EUR + VAT
Early bird price for one workshop – 45 EUR + VAT
Special price (25% discount) for BritCham, BNI Latvia and Latvian Chamber of Commerce and Industry members for one workshop – 45 EUR + VAT
Seats are limited (maximum number of participants in one workshop – 50).
Book here: https://goo.gl/2Lvu27
About Lecturers
Inga Daliba
Experienced and professional recruitment consultant, owner of the recruitment and consulting company DarbaGuru, member of the Latvian Chamber of Commerce and Industry (LCCI) and Business Network International (BNI). Author of the book Recruitment Marketing: How to Recruit Successfully Using Facebook, LinkedIn and Networking.
Aiga Veckalne
Passionate linguist, business trainer and language expert. Aiga conducts workshops and lectures about business correspondence, e-mail etiquette and use of language in the digital age. Previously: CEO of Skrivanek Baltic, leading language service provider in Latvia, and Executive Area Manager of Skrivanek Group.